Telling meat-eaters bacon is off the menu won’t work – here’s a better way | Adrian Chiles

It is time we asked people to focus on what they can have, not what they can’t. And that doesn’t exclude the odd full English

A breakfast sandwich of sausage, bacon and egg has a carbon footprint equivalent to a 12-mile drive. This is according to a campaign group called the Eating Better Alliance. In terms of public health messaging this, while accurate, may well be the moment millions of carnivores show two fingers to our decaying world and order second helpings.

Similarly with alcohol, I feel sure the battle to win heavy drinkers round was partly lost the moment it was announced that no level of drinking was safe. It is technically true but, exacerbated by a fulminating press, drinkers everywhere rolled their eyes and ordered doubles.

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from The Guardian http://bit.ly/2HQXRTs