Fifa’s biennial World Cup plan draws negative reaction from sponsor Adidas
- Adidas CEO says ‘one should also leave space for other things’
- Company’s relationship with Fifa goes back more than 50 years
Fifa’s plan to hold a biennial World Cup has been negatively received by one of the governing body’s principal sponsors, Adidas. The reservations expressed by the sportswear company’s chief executive, Kasper Rørsted, follow heavy criticism of the proposal from clubs and players in Europe.
“I don’t think much of a football World Cup held every two years,” Rørsted told the Swiss newspaper Neue Zürcher Zeitung. “There’s a European Championship here, there’s a Copa América in Latin America. One should also leave space for other things.
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