The rise of BookTok: meet the teen influencers pushing books up the charts

Young TikTok users are sharing their passion for books with millions – bringing titles they love to life online and reshaping the publishing world, all in under a minute

In August 2020, Kate Wilson, a 16-year-old from Shrewsbury, posted on the social media video platform TikTok a series of quotes from books she had read, “that say I love you, without actually saying I love you”. Set to a melancholy soundtrack, the short video plays out as Wilson, an A-level student, holds up copies of the books with the quotes superimposed over them. “You have been the last dream of my soul,” from A Tale of Two Cities. “Whatever our souls are made of, his and mine are the same,” from Wuthering Heights. “Every atom of your flesh is as dear to me as my own,” from Jane Eyre. It has been viewed more than 1.2m times.

Wilson’s TikTok handle, @kateslibrary, is among the increasingly popular accounts posting on #BookTok, a corner of TikTok devoted to reading, which has clocked up 9.6bn views and counting, and has been described as the last wholesome place on the internet. Here, users – predominantly young women – post short videos inspired by the books they love. Those that do best are fun, snappy takes on literature and the experience of reading. “Books where the main character was sent to kill someone but they end up falling in love,” from @kateslibrary. “Things that bookworms do,” from @abbysbooks. “When you were 12 and your parents caught you crying over a book,” from @emilymiahreads.

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from The Guardian https://ift.tt/3h2eNI9