Dove owner Unilever to ban excessive photo editing from its adverts

Company will remove word ‘normal’ from packaging of 200 products and increase its activist marketing

The company behind brands including Dove soap and Sure deodorant will ban excessive Photoshopping of models and remove the word “normal” from beauty product advertising, in its latest response to social and environmental concerns.

Unilever said it would eliminate “all digital alterations to body shape, size, proportion and skin colour” from its advertising. The Photoshop ban will cover Unilever adverts as well as influencers paid by the company to promote products.

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from The Guardian https://ift.tt/3v9ymUU