Zulfi Bukhari appointed as acting chairman of tourism board

ISLAMABAD: Federal Minister for Information and Broadcasting Fawad Chaudhry on Wednesday emphasised the need to promote tourism to present Pakistan’s positive image.

Speaking at Pakistan Tourism Summit in Islamabad, he said Pakistan is a beautiful country and an attractive tourism destination.

The minister said the new government’s assuming power added to the country’s dignity world over. He, however, lamented that people had stopped visiting Pakistan owing to negative media coverage of the country.

Pakistan faced different challenges in the 70s and 80s, he said.

Regional conflicts also damaged the tourism sector, Chaudhry said, calling for showing the country in the best possible light. He assured that Pakistan has a bright future ahead.

Lately, the federal cabinet named Special Assistant to Prime Minister on Overseas Pakistanis and Human Resource Development Zulfikar Bukhari as an acting chairman of a 25-member National Tourism Coordination Board (NTCB).

Read More: Zulfi Bukhari appointed as acting chairman of tourism board

As per a notification issued by the cabinet division with Prime Minister Imran Khan’s approval, the NTCB and its nine working groups set up to promote tourism in the country.

The working groups include Cultural, Heritage and Archeology, Eco-Tourism, Branding and Tourism Marketing, Regulatory and Policy Reforms, Religious Tourism, Adventure Tourism, Infrastructure Development and Facilitation, Trans-Himalayan Jeep Rally and Investment Encouraging group.

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