UK advertising watchdog to crack down on sexist stereotypes

Ads will no longer be allowed to depict men and women in gender-stereotypical roles

Adverts showing a woman struggling to park a car or a man refusing to do housework while his wife cooks dinner will be banned from next year as part of an industry-wide crackdown on sexist stereotypes.

Under the new rules, British companies will no longer be able to create promotions that depict men and women engaged in gender-stereotypical activities, amid fears that such depictions are contributing to pay inequality and causing psychological harm.

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from The Guardian https://ift.tt/2zUA9SL