We need to build a new social contract for the digital age | Kevin Keith

We are conditioned to view data as a threat, but it can be the opposite, if all parties understand the deal into which they are entering

“Raise your hands if you trust Facebook, if you trust Google, if you trust government.” It was spring 2017, and I was leading a debate with young people in Canberra. “Has anybody heard of Cambridge Analytica?” Heads shook.

I explained behavioural communication. How Cambridge Analytica built “psychographics” from Facebook data to measure personality and motivation – what you choose and why you choose it – with the intention of influencing how people vote. The room fell silent, people looked alarmed.

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from The Guardian https://ift.tt/2GAbKDu