Beware foodies, unhealthy junk food may be making you pay more

“It appears that craving boosts or multiplies the economic value of the craved food,” said Anna Konova, a postdoctoral researcher in New York University. There is growing interest across several sectors in understanding how our psychological states and physiological needs affect our behaviour as consumers.

from Hindustan Times - lifestyle https://ift.tt/2EhrKby