Supermarket swing: Sainsbury's launches own-brand vinyl albums

Store to release compilation albums as it looks to consolidate its position as one of the largest vinyl sellers in the UK

There really will be rockin’ in the aisles soon, as Sainsbury’s launches a new line of own-brand vinyl albums to take advantage of booming record sales.

The supermarket chain already claims to be one of the largest vinyl sellers in the UK, selling one in every 20 records and dominating the hideously titled “grocery vinyl market”. Vinyl now regularly outsells its CD equivalent and sales, though still dwarfed by downloads, increased by 53% last year. They are up again by almost 40% so far this year. Top 10 and Top 40 charts for vinyl were revived in 2015.

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from The Guardian http://ift.tt/2iQ2B2x