Trump digital director says Facebook 'embeds' helped win the White House
Brad Parscale tells CBS’ 60 Minutes, ‘Twitter is how [Trump] talked to the people’ but says the other social media giant was key for targeted advertising
The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters, Trump’s digital director Brad Parscale told CBS’ 60 Minutes in an interview scheduled to air on Sunday night.
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