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'Black is beautiful' advert for toilet paper sparks outrage in Brazil

  • Advertising agency accused of appropriating black cultural movement
  • ‘In Brazil #Blackisbeautiful is now toilet paper. Where do black lives matter?’

The manufacturers of a new brand of luxury black toilet paper in Brazil have been accused of racism for using the slogan “Black is Beautiful” as part of an advertising campaign starring a famous white actress.

The Personal VIP Black toilet paper was launched on Monday by Santher, a Brazilian company based in São Paulo, with a glossy advertising campaign starring Marina Ruy Barbosa, a white, red-haired, blue-eyed actor who appears naked except for swaths of the black toilet paper.

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from The Guardian http://ift.tt/2zOO3V4

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